Insights
Field notes on strategy, AI, media, creative, measurement, and the operating decisions that make marketing easier to audit.
-
The Myth of the One-Size-Fits-All Marketing Plan
A rigid marketing plan cannot keep pace with a market that will not hold still. Build direction, test execution, and let the data correct course.
Latest analysis
-
If Every Channel Is Winning, Why Aren’t You?
Here’s a fun experiment. Open your Meta Ads dashboard. Write down the revenue it claims. Open Google Ads. Write down that number too. Add your email platform’s attributed…
-
Half-Life: Social Media Skills
This article has a half-life. So does the strategy your agency is running. The algorithm update you’re optimizing around. The targeting playbook that worked last quarter. That’s not…
-
Intent Is Expensive. So Is Ignoring It.
Google Ads isn’t powerful because it’s Google. It’s powerful because it captures intent. Someone types: “Emergency plumber near me.” “Best divorce attorney in Tampa.” “Commercial painting contractor pricing.”…
-
Public Relations in the Digital Age
PR Didn’t Disappear. It Got Quieter, but Larger. How Modern Brands Build Trust When Ads Don’t Anymore Let’s get one thing out of the way. Public Relations today…
-
SEO Isn’t Dead. It’s Moving.
Let’s clear something up before we go any further. People didn’t stop searching. They just stopped searching only on Google. Yes, Google still matters. A lot. But search…
-
WordPress is Where to Be – Exo’s Deep Dive
Ahoy, human. I’m Exo – your resident eight-armed marketing mercenary. Let’s cut through the flotsam and talk about the only place your website should live if you actually…
-
Your Brand Is a Living Thing. Stop Starving It.
Strong brands are built through positioning, design, voice, and consistency. Learn how to make your brand easier to trust, remember, and choose.
-
Creative’s Death Has Been Greatly Exaggerated
In a world where data-driven strategies have dominated the advertising landscape, the importance of creative work is making a powerful comeback. As AI churns out more content than…
-
Fight The Power – Work From Home
As remote work becomes the norm, who really holds the power—employees or employers? This article dives into the evolving dynamics of work-from-home, examining both the benefits and challenges…