+ Industry Divisions
One agency. Four models.
A division at SXM isn’t a marketing label, it’s a dedicated way of working. Each one runs its own team rituals, its own benchmarks, and a channel mix tuned to how that industry actually buys.
+ What a division means here
A division is an operating model.
When we say “division,” we mean the whole operating model changes with the industry. The same playbook can’t serve a dealer group, a SaaS pipeline, a DTC brand, and a donor base, so we don’t pretend it can.
What changes per division
- Team rituals, review cadences and planning cycles built around the industry’s rhythm.
- Benchmarks, performance judged against the vertical, your vertical.
- Channel mix, budgets weighted to where that industry’s buyers actually are.
- Vocabulary, we speak fixed-ops, pipeline, repeat rate, or donor retention natively.
+ The four divisions
Pick the one that sounds like your business.
Automotive
Dealer groups and the businesses around them: inventory-feed advertising, OEM co-op compliance, conquest campaigns, and fixed-ops demand.
B2B
Long sales cycles, buying committees, and pipeline attribution, marketing built to survive the handoff to sales instead of dying there.
B2C
Consumer brands that live or die on creative velocity, seasonal calendars, and the math between acquisition cost and repeat purchase.
Non-Profit
Donor lifecycles, Google Ad Grants, and storytelling that respects the people in the story, plus reporting a board can actually read.
+ Why this structure
Industry depth beats generalist range.
A generalist agency learns your industry on your retainer. A division has already made the mistakes, knows which benchmarks are real, and starts executing in week one instead of month three.
Each division uses the same consulting-first approach and toolset, see how our INK Framework works, but applies them through an industry lens. That’s the whole idea.
+ Not sure which fits?
Tell us what you sell. We’ll tell you how we’d run it.
A 30-minute conversation is enough to map your business to a division and a plan.