Paid Media
Paid media works best when targeting, creative, landing pages, and measurement all pull in the same direction. This topic gathers SquidX insights on paid search, paid social, media buying, creative testing, funnel strategy, audience intent, and budget decisions.
These articles are for teams that want sharper campaign decisions across Google Ads, Meta, streaming, retargeting, and other performance channels. Paid media is an amplifier, not a shortcut around strategy. Visit our paid media services or start with The Diagnosis.
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Half-Life: Social Media Skills
This article has a half-life. So does the strategy your agency is running. The algorithm update you’re optimizing around. The targeting playbook that worked last quarter. That’s not cynicism. That’s the reality of paid social in 2026 and beyond. What we know about Facebook ads today will be largely unrecognizable in 2-3 years – probably…
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Intent Is Expensive. So Is Ignoring It.
Google Ads isn’t powerful because it’s Google. It’s powerful because it captures intent. Someone types: “Emergency plumber near me.” “Best divorce attorney in Tampa.” “Commercial painting contractor pricing.” That’s not awareness. That’s readiness. PPC works because it intercepts decisions already in motion. When it’s structured right, it’s one of the cleanest growth levers available. High…