Category: Paid Media
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Half-Life: Social Media Skills
This article has a half-life. So does the strategy your agency is running. The algorithm update you’re optimizing around. The targeting playbook that worked last quarter. That’s not cynicism. That’s the reality of paid social in 2026 and beyond. What we know about Facebook ads today will be largely unrecognizable in 2-3 years – probably…
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Intent Is Expensive. So Is Ignoring It.
Google Ads isn’t powerful because it’s Google. It’s powerful because it captures intent. Someone types: “Emergency plumber near me.” “Best divorce attorney in Tampa.” “Commercial painting contractor pricing.” That’s not awareness. That’s readiness. PPC works because it intercepts decisions already in motion. When it’s structured right, it’s one of the cleanest growth levers available. High…