+ OTT / Streaming
TV-quality stories. Digital targeting.
Connected TV and streaming put your brand on the biggest screen in the house, with the audience precision of a digital campaign. Premium placement, measurable performance, and none of the spray-and-pray of old broadcast buys.
+ How streaming buying works
You buy audiences now, not time slots.
Old TV buying meant guessing which show your customers watched and paying for households outside your market. Streaming flips that. Your ad follows the household, defined by geography, demographics, interests, and behavior, across whatever apps and shows they actually watch.
Inventory is bought like digital media: you pay per impression, you cap how often one household sees the spot, and you can shift budget mid-flight when the data says to. No upfronts, no annual commitments, no begging a station rep for a make-good.
Measurement works like digital too. Streaming ads are mostly unskippable and play full-screen, and you can track what happens after the impression, site visits, searches for your brand, store traffic, instead of hoping the phone rings.
The catch: the platforms make it easy to spend and hard to verify. Our loyalty isn’t to a platform, it’s to your growth. We buy across streaming services and report what the spend actually did, in one place.
+ What you need to start
The honest budget conversation.
Streaming is not the cheapest channel, and it punishes half-commitments, too little spend means too little frequency, and frequency is what makes TV work. What it costs depends on your market, your audience, and how long you can sustain the flight. We’ll run those numbers with you before you commit a dollar, and if your budget would work harder in paid search and social first, we’ll say so. Skip the agency theater.
Creative requirements
- :15 and :30 spots, 16:9, broadcast-quality picture and sound.
- Built for the big screen, legible branding, no phone-first text crammed into a TV frame.
- A specific next step, a memorable brand and URL, since nobody clicks a television.
- Don’t have a spot?, our production team shoots one that also feeds your other channels.
+ Streaming needs support channels
OTT opens the door. Other channels walk through it.
Pair with paid media
Streaming builds awareness; paid search and social capture the demand it creates. When someone sees your spot and searches your name an hour later, you want to own that result.
Pair with production
One shoot day produces your streaming spot plus the social cuts, stills, and web video to match, one story, the screens you buy, no vendor juggling.
+ Worth a conversation
Find out if streaming fits your budget, before you spend it.
Thirty minutes. Your market, your audience, a straight answer.