+ Non-Profit Division
Mission needs better. No leftovers.
Non-profits run on trust, urgency, and stories, with budgets that punish waste harder than any other sector. We bring the same growth-system discipline we use for commercial brands, tuned for donors instead of customers.
+ Google Ad Grants
Up to $10,000 a month in search ads, that most non-profits leave unclaimed.
Google’s Ad Grants program gives eligible non-profits up to $10,000 per month of in-kind search advertising. Most organizations either do not apply or run it so loosely it produces nothing. We set it up, keep it compliant, and point it at donors, volunteers, and program sign-ups.
What we handle
- Eligibility & application, getting the grant approved.
- Compliance, the CTR and structure rules that get accounts suspended.
- Conversion paths, donation and volunteer pages that the traffic actually lands on.
- Pairing with paid, grant spend for awareness, paid budgets for remarketing.
+ The donor lifecycle
A donor is a person making a decision.
1
First gift
Campaigns built around a specific ask that names what a gift does, this month, in plain terms.
2
Stewardship
Email flows that report back on impact before they ask again. Donors who hear what their gift did give again.
3
Upgrade
Monthly giving, matching campaigns, and legacy conversations, the moves that turn one-time donors into a durable base your board can plan on.
Storytelling without exploitation
The people your organization serves are not props. We help you tell stories that earn support while preserving dignity, consent-first interviews, framing that centers agency, and brand language your staff can stand behind in the room with the families it describes. It converts better, too: audiences can tell the difference.
Start with the audit. It’s free, and it’s built for lean budgets.
We’ll check your Ad Grants status, donation paths, and donor communications, and show your board where the leverage sits.