Paid Media service backdrop for Squid X Media

+ Paid Media

Intent comes first. Spend follows it.

Intent is expensive. Ignoring it is more expensive. We buy media where your buyers are already deciding, high-intent search first, then the channels that build and capture demand around it. Our loyalty isn’t to a platform. It’s to your growth.

+ Channels we buy

One plan across each channel, one team moving budget by performance.

Budget moves to whichever channel is producing, because the same team runs all of them.

Paid Search

Google, Microsoft, and A.I. campaigns built on what buyers are already typing. High-intent traffic in, wasted spend out – negative keywords do the gatekeeping.

Paid Social

Full-funnel campaigns across Meta, LinkedIn, and beyond. Creative that earns the stop, audiences that don’t need to be stalked to convert.

Display & Video

Programmatic and YouTube deployed with a job description, not a media plan. You stay visible between searches. Nothing runs just to run.

OTT & Streaming

Connected TV where your buyers are actually watching. Premium reach that bridges brand awareness to measurable lift – not just impressions. See our OTT service →

OOH (Out-of-Home) Media

Billboards, radio, and print still move people – when they’re placed right. We plan and buy traditional alongside digital so your brand shows up consistently, not in silos.

+ Budget governance

How we treat your money.

  • You own the accounts, ad accounts, pixels, and data stay in your name. No hostage situations.
  • Pacing reviewed weekly, spend tracked against plan, with reallocation when a channel over- or under-delivers.
  • Underperformers get cut, campaigns earn their budget each month. Sunk cost is a sunk-cost habit.
  • Transparent fees, transparent agreements, no markups buried in platform invoices, no predatory exit clauses.
  • No long-term lock-in, we keep your business by performing, not by contract.

+ Measurement

Reported in Revenue. Not Vanity.

Each campaign is grounded in measurable outcomes, leads, sales, and cost per result you can take to a CFO. Monthly reporting, 1 live dashboard for ALL channels, and a standing meeting where we explain each dollar. See how we think about proof on our results page.

15+

Years of media-buying leadership

1

live dashboard for ALL channels

0

Hidden fees or long-term lock-ins

47%

Clients average 47% reduction in CPL within 6 months.

+ Start with the audit

Find the wasted spend in your accounts.

A free, no-obligation review of your current campaigns, what’s working, what’s leaking, and what we’d do differently.