Measurement
Marketing measurement is how teams separate activity from progress. This topic collects the SquidX approach to reporting, attribution, campaign analysis, conversion tracking, and the practical decisions that help businesses understand what is working.
These articles are for leaders who need cleaner answers from their marketing data: where demand is coming from, what channels deserve investment, and where the customer journey is leaking. Start with The Diagnosis or review our results.
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If Every Channel Is Winning, Why Aren’t You?
Here’s a fun experiment. Open your Meta Ads dashboard. Write down the revenue it claims. Open Google Ads. Write down that number too. Add your email platform’s attributed revenue. Now compare the total to what actually hit your bank account. The dashboards will claim more revenue than you made. Every time. That’s not a glitch.…
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Intent Is Expensive. So Is Ignoring It.
Google Ads isn’t powerful because it’s Google. It’s powerful because it captures intent. Someone types: “Emergency plumber near me.” “Best divorce attorney in Tampa.” “Commercial painting contractor pricing.” That’s not awareness. That’s readiness. PPC works because it intercepts decisions already in motion. When it’s structured right, it’s one of the cleanest growth levers available. High…