Category: Measurement
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Intent Is Expensive. So Is Ignoring It.
Google Ads isn’t powerful because it’s Google. It’s powerful because it captures intent. Someone types: “Emergency plumber near me.” “Best divorce attorney in Tampa.” “Commercial painting contractor pricing.” That’s not awareness. That’s readiness. PPC works because it intercepts decisions already in motion. When it’s structured right, it’s one of the cleanest growth levers available. High…