+ Our Story
No agency theater. Work you can audit.
Squid X was born out of need, a need to disrupt product-pushing ad agencies cemented in a lack of adaptability. Marketing has become fragmented: brands juggle agencies, freelancers, and platforms, each optimizing in their own self interest. We built Squid X to eliminate that fragmentation.
Founded by operators
15+ years of expertise
No long-term contracts
+ The philosophy
Examine. Embrace. Execute. Evolve.
You don’t need more vendors. You need alignment and momentum. Our team keeps strategy, creative, and execution under one roof, with the freedom to shift scope as your business evolves. Our loyalty isn’t to a platform. It’s to your growth.
What we stand on
- All-in-one powerhouse, strategy, creative, and execution handled by one team.
- Flexible engagement, scope and channels shift as your goals change.
- Performance accountability, measurable outcomes, revenue metrics.
- Transparent partnership, no hidden fees, no predatory exit clauses.
+ The team
Real people. Real résumés.
Dylan Connors
Founder + CEO
The operator behind Squid X, with 15+ years of marketing leadership spanning media, performance strategy, and growth architecture, a career that runs through The New York Times, Verizon Wireless, and Disney. He believes marketing should drive measurable business impact, instead of activity for its own sake.
Kristina Connors
Founder + COO
The heart and hustle of Squid X. Kristina brings 15+ years in communications and operations, from shaping policy initiatives on Capitol Hill to roles with the U.S. Chamber of Commerce and USA Today. She’s the steady hand that turns bold visions into action.
Wayne Brannon
Automotive Division Advisor
A 38-year General Motors career, including Chairman and CEO of GM Europe, and Automotive News’ EuroBest “Best Brand CEO” in 2008. Wayne advises our automotive division, signaling that Squid X has earned a seat at the industry’s table.
+ How an engagement works
Four steps. No uncertainty.
Each engagement follows the same working process, see the full breakdown on our Pricing & Process page.
1
Examine
A 115-question Deep Dive Meeting and a full week of R&D into your market, competitors, and current ecosystem, before we recommend anything.
2
Embrace
We present your customized strategy, align on the plan together, and commit to a shared direction. You see the plan before we start.
3
Execute
Sprint-based delivery, moving against your goals, with 24/7 dashboard access so you know what is happening.
4
Evolve
Ongoing optimization, quarterly strategy sessions, and monthly Tide Reports. Your plan compounds instead of going stale.
+ Let’s build what’s next
Meet the team behind the tentacles.
Spend thirty minutes with a founder and pressure-test the fit.