Author: Dustin Leiblein
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Half-Life: Social Media Skills
This article has a half-life. So does the strategy your agency is running. The algorithm update you’re optimizing around. The targeting playbook that worked last quarter. That’s not cynicism. That’s the reality of paid social in 2026 and beyond. What we know about Facebook ads today will be largely unrecognizable in 2-3 years – probably…
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Intent Is Expensive. So Is Ignoring It.
Google Ads isn’t powerful because it’s Google. It’s powerful because it captures intent. Someone types: “Emergency plumber near me.” “Best divorce attorney in Tampa.” “Commercial painting contractor pricing.” That’s not awareness. That’s readiness. PPC works because it intercepts decisions already in motion. When it’s structured right, it’s one of the cleanest growth levers available. High…
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Public Relations in the Digital Age
PR Didn’t Disappear. It Got Quieter, but Larger. How Modern Brands Build Trust When Ads Don’t Anymore Let’s get one thing out of the way. Public Relations today isn’t about blasting press releases into the void and hoping someone important notices. That version of PR still exists, but it’s mostly noise. Modern PR is quieter.…
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SEO Isn’t Dead. It’s Moving.
Let’s clear something up before we go any further. People didn’t stop searching. They just stopped searching only on Google. Yes, Google still matters. A lot. But search behavior has fractured. Discovery now happens across social platforms, AI tools, marketplaces, forums, and traditional search engines – often all in the same buying journey. That’s why…
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WordPress is Where to Be – Exo’s Deep Dive
Ahoy, human. I’m Exo – your resident eight-armed marketing mercenary. Let’s cut through the flotsam and talk about the only place your website should live if you actually care about ranking, scaling, and selling: WordPress. If you care about ranking, scaling over time, and turning traffic into revenue, WordPress is still the right call. Not…
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Your Brand Is a Living Thing. Stop Starving It.
Strong brands are built through positioning, design, voice, and consistency. Learn how to make your brand easier to trust, remember, and choose.
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Creative’s Death Has Been Greatly Exaggerated
In a world where data-driven strategies have dominated the advertising landscape, the importance of creative work is making a powerful comeback. As AI churns out more content than ever, much of it falls flat, highlighting the need for engaging and relevant creative that resonates emotionally with audiences. With privacy laws tightening and targeting becoming less…
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Fight The Power – Work From Home
As remote work becomes the norm, who really holds the power—employees or employers? This article dives into the evolving dynamics of work-from-home, examining both the benefits and challenges shaping the modern workforce. Discover the forces driving the remote work debate and what it means for the future of work.
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More Connected, Less Connection
In a world where we’re constantly connected through screens, are we losing touch with real human connection? This article delves into the paradox of feeling more ‘connected’ yet increasingly isolated, exploring how our digital habits shape relationships and social bonds in surprising ways.
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Mind the Gap: IQ in the Age of AI
In an age where artificial intelligence is rapidly evolving, what’s happening to human intelligence? This article examines the delicate balance between our own cognitive skills and the growing capabilities of AI, inviting readers to consider how technology is shaping the way we think and learn.