+ Squid X Automotive
More units. More service revenue. One partner.
Real car people, real results. Squid X Automotive is led by industry veterans, including former OEM executives, who know what it takes to move units and boost gross. From first click to showroom visit to the service bay.
Dealer groups
OEM co-op compliance
Inventory-feed ads
Conquest
Fixed ops
+ From search to showroom and service bays
Most agencies push one channel. We connect them all.
SEO, paid search, social, broadcast, and OTT, built for how dealers actually operate, with one live dashboard so each dollar has a job.
01
Inventory-feed advertising
Vehicle ads built from your live inventory feed, when a unit sells, its ad stops spending. VDP visibility for the cars actually on your lot, not last month’s stock.
02
Conquest campaigns
Precision paid search and social aimed at in-market shoppers cross-shopping the rooftop down the road, built to win the comparison, the comparison.
03
Fixed-ops demand
Service bays carry the margin. Local SEO and paid campaigns that fill them, service, parts, tires, and recalls, fixed ops and sales.
+ Proof, not promises
Built for dealer economics.
Automotive marketing has to connect sales, fixed ops, local search, paid media, creative, inventory realities, and reporting. We focus on the numbers operators actually manage: units, service revenue, lead cost, and channel accountability.
Advised by someone who ran an OEM
Our automotive division is advised by Wayne Brannon, a 38-year General Motors career, including Chairman and CEO of GM Europe. His presence signals something: Squid X doesn’t just understand the automotive world, it has earned a seat at the table.
That is the difference between marketing vendors and operating partners.
+ The quiet leak in your budget
Co-op dollars left on the table.
Each program year, dealers forfeit OEM co-op funds because the creative wasn’t pre-approved, the disclaimers were wrong, or the claim paperwork went unfiled. That’s marketing budget you already earned, going unspent.
- Compliant by design, campaigns built to your OEM’s co-op guidelines from day one, not retrofitted at claim time.
- Documentation handled, tear sheets, affidavits, and screenshots packaged the way the program requires.
- Eligibility reviewed, we map your spend against available co-op before the quarter starts, so the money gets claimed instead of expiring.
+ Give the Squid the wheel
Get a free dealership marketing audit.
We’ll review your search visibility, ad accounts, and co-op position, and show you where the budget leaks.